How Strong Is Your (Label’s) Bond?
Will the bond last forever? That’s the first question you should ask when making the all-important decision of which label to pair with a certain product, packaging material, container or piece of equipment.
Though we’re typically told to analyze relationships at a deeper level to determine if they will last, the only way to know if a label will stick around long term is to look at what’s happening on the surface. Much like traditional glue, not every label adhesive is compatible with metal, cardboard, wood, plastic, and other materials you commonly use. There is also a big difference between new and recycled cardboard, smooth and rough finishes, or straight and curved surface areas. So, you must find the perfect match for each item you’re trying to label and each finish you’re trying to bond with.
Plus, not every relationship is meant to last long term. Change can be necessary for us to thrive – or stay in good terms with health inspectors, Mother Nature, and the other influential figures in our lives. That’s why dissolvable labels and other easy-to-remove media are such a big deal right now. They make it easy to reuse containers and bins and reduce overall waste.
But we know things can get heated (and frigid) in relationships from time to time, especially when it comes to labels and their assets. There could be blazing sun, heat lamps, triple-digit storage buildings or subzero storage units to contend with. And there’s always a chance it could rain on your parade (of goods moving from one city to the next). So, it’s important to take the temperature of each label’s potential life situation to understand what it’s going to take to maintain its bond.
That’s why we’re here.
Today on “That Supplies Show,” Kelly Breneisen and I will give you the best relationship advice we have to ensure your labels don’t lose touch with – and you don’t lose sight of – everything valuable to you. Tune in now:
How Strong Is Your (Label's) Bond?
Did you miss our first episode? Watch it now:
How’s Your (RFID) Memory? Let’s Find Out.
Christine Weber
In 2006, Christine Weber joined Zebra Technologies to market thermal printing supplies in North America and Latin America. During her tenure at Zebra, she has brought supplies to life for enterprises. (There is much more to thermal printing supplies than you think!)
She has deep knowledge of the wide variety of labeling applications across a wide range of enterprises within Retail, Manufacturing, Healthcare and Transportation & Logistics. She is also well-versed in which supplies materials provide the most reliable performance to enable asset intelligence, including facestock, adhesives and ribbons. Along the way, she has driven the marketing of service agreements, managed and professional services, and software in addition to supplies.
Today, Ms. Weber is a thermal printing supplies expert and strategic partner to Zebra’s Global Supplies Product Management and Marketing Teams, in addition to the North America sales team, driving the development of the annual go-to-market plans to achieve supplies growth globally.
